festa del tuche 2024

Ruchè Festival 2024

The Ruchè Festival returns on 17-18-19 May at Tenuta La Mercantile in Castagnole Monferrato (AT). Tastings in the presence of the producers, bottle sales point, food stands, food & live music by Monferrato on stage, art and performances in the cellars. Free entry to the estate with paid tastings.

In the program

Tasting counter

Saturday 18th and Sunday 19th

The tasting stand featuring the wineries who, in shifts, will meet the public inside the splendid rooms of Tenuta La Mercantile on Saturdays and Sundays. The online sale of tastings is open (at the bottom of the page) with a 10% discount

Bottle Sales Point

There will be the opportunity not only to taste but also to purchase bottles of Ruchè from the wineries that will participate in the event.

A cena con il Ruchè – SOLD OUT

Opening dinner with show in the courtyard of Tenuta La Mercantile.

Food stands, music and entertainment

Entrance to the Estate will be free on Saturdays and Sundays. There will be a space open to all dedicated to food stands that will bring their specialties directly to Tenuta La Mercantile, creating proposals to be enjoyed to accompany the tasting. Furthermore, as per tradition, there will be music and entertainment in a truly evocative location.

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Ruchè tickets and tastings

Entrance to Tenuta La Mercantile is free with paid tastings.

The online sale of tickets for the tasting counter is open in the direct presence of the producers in the rooms of the estate, on 3:00 hour shifts, where you can directly meet the cellars of the Ruchè Producers Association and taste their wines , without limitations.

Once your shift is over you will still be able to remain in the outdoor areas of the Estate.

Ticket cost

Public – €25.00 with €22.50 reduction by booking online on this page.

Sector Association Members (Ais, Fisar, Go Wine, Onav) – €20.00 (it will be necessary to present a valid card to collect the glass and pocket).

sala mercantile

A cena con il Ruchè


Dinner with show in the courtyard of Tenuta La Mercantile – Friday 17/05 at 8.00 pm


  • Tartrà with aromatic herbs and pea cream with mint
  • Caponet
  • Agnolotti della brigata or saffron gnocchi with dried tomato and hazelnut cream
  • Braised cheek with sour onions
  • Sweet Monferrino

Cost €28.00

Ruchè tastings (by the glass or bottles) can be purchased separately on site.



The village of Ruché Wine – Castagnole Monferrato Walking Tour

Sunday 19th May 2024 – 3 pm

An experience that wine lovers should not miss. 

A guided tour through history, wine and local culture.
Starting from the town hall square with its sundial dedicated to Ruchè, passing by the nearby parish church of San Martino up to the La Mercantile Estate, to admire Europe’s biggest wine press.

Last stop, the newly opened Ruchè Museum by Azienda Agricola Ferraris, an experiential route dedicated to the Piedmontese red wine so deeply loved by Don Giacomo Cauda, that you will taste at the end of the tour.

15 euros

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What the ticket includes

  • Tasting table (in the indicated shift) in the direct presence of the cellars of the Ruchè Producers Association inside the splendid rooms of the Estate.
  • Free tasting, without limitations.
  • Silk-screened goblet from the Ruchè Producers Association and free personalized pocket

At the end of your tasting session you will be able to remain in the outdoor areas of the estate where you will find food stands, the bottle sales point and music.

It will be possible to purchase the Ruchè tastings also during the days of the event (subject to the availability of places in the individual shifts).

We remind you that entry to the estate is free. Tastings of Ruchè on sale on this page are subject to a fee.

Buy your ticket online and receive 10% discount

Fill out the form below, or write to us at stampa.eventi@gowinet.it or call us on +39 0173 364631 if you need more information.

I biglietti non sono sono più acquistabili online ma solo presso la cassa

Shifts and Times:

Saturday 18 May 11.00-14.00
Saturday 18 May 2.30pm-5.30pm
Saturday 18 May 6.00pm-9.00pm
Sunday 19 May 11.00-14.00
Sunday 19 May 2.30pm-5.30pm

Sponsor of the event